Sarah Gallagher lesson 4: Fashion styling 19/03/2014

Research into marketing for brand identity project. Look at photoshoots, window displays, promotional events. Primary and secondary research.

Marketing and styling research; carry out primary and secondary research into different marketing techniques and promotional activities that designers and brands use in their marketing plans. 

Also investigate styling trends and how designers portray their collections through catwalk shows and photo-shoots. Look at different levels of the market and present this in an annotated research folder/blog. 

Styling elements

-hair and makeup

-clothes/'look'

-theme

-combination of garments

-accessories (shoes, jewellery, bags)

-props

-model

-nails

-distortion or classic?} all linking back to theme. 

Styling inspiration - photoshoots, magazines, catwalks, blogging sites, cultural inspiration, theatre, drama.

www.fashionising.com

Photoshoots - FORM, CONTENT, MOOD discuss colour/tones, location/setting, use of stance/positioning/pose, focus on product features, landscape/portrait, expression/emotion, drama/theatre/atmosphere.

http://fiercerthanyou.com/2011/11/24/serpens-fw-2011/